Many of us have been anticipating the “Buy” button, rumored by many authorities since months ago. It’s finally here now, after months of waiting. The new button packs plenty of features, ans we are here to discover the enhancements that come with it. This is going to be a short overview, since the feature is still new, without plenty of points to discuss.
Mobile shopping ad is something Google has been spending big bucks to develop, and to promote. Android is gaining a pretentious amount of the mobile smartphone market share, and its only logical for Google to leverage on such assets. Mobile shopping ads from selected retailers will now contain a “Buy on Google” option. BY clicking on the button it redirects you to the product page hosted by Google, complete the transaction with your purchasing information and you’re good.
However, this is only in the early experimental stage, which hopes to become another SEM hit in the marketing industry, especially for e-commerce sites. As of now, there are only very limited numbers of retailers being part of the experiment. The concept runs the same way like any other AdWords, or the literal name Pay per Click. Advertisers only have to pay for clicks on the shopping ads, and everything else free. Google is only responsible in hosting the products, and the advertisements. Retailers will still have to take charge in areas like customer communication, newsletter, delivery status etc etc.
Google AdWords Improvements
The “Buy” button isn’t the only thing that Google has pushed, with few other Google AdWords enhancements introduced.
- Swipe to Reveal: Swiping on a Google ad carousel will now reveal more information about the products, such as price and availability.
- Ratings and Reviews: Newly-designed shopping ads with product ratings and reviews will be shown if certain trigger words are contained in the query, such as “best”, “reviews”, “recommendations”, and so on.
- Priority for Local Inventory Ads: LIA’s will now be shown first, when available, for local intent shopping queries.
- App Deep-Linking: Ads from select retailers will now include links to view a product on their shopping app.
All of the above features apply to mobile ads only.