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Tips & Tricks to Improve on your Mobile AdWords Conversion rate

 – Go Mobile. That’s the marketing phrase for 2015 –

This could easily be the template answer, or the backbone for SEM strategies in year 2015, and possibly 2016 and beyond. Mobile has evolved in aplenty of ways in 2015, instances where Android dominated the mobile market share, mobile searches exceeded desktop searches, Project Fi etc etc. Mobile marketing is the next BIG thing!

However, we still go through some sloppy mobile landing pages for Google Adwords. Little do they realize the subtle details on their landing pages affect conversion rates.  In this article, let’s dive into the details, and discuss determining factors that could double your conversion rate.

BE CONCISE

Lengthy paragraphs doesn’t appeal, fact. A concise copy writing attracts attention, and deliver messages better. After all, how much can a 5 inch screen portray. Remember, keep things short, neat, clean and precise.

QUIT SUPERLATIVES

Quit using words like “BEST”, “LEADING”, “YOUR PERFECT CHOICE”…and the list continues, you get what I mean. It’s cheesy as hell! English is a magical language, make use of the vocabularies that run into the millions. Its always better to show clear, direct and concise marketing messages. Remember, your message should drive conversion.

READABILITY

First off, your website should be in responsive, if not you shouldn’t be reading this post in the first place. The fonts should be big enough for people to read, and buttons big enough for people to click, nope tap. Again, all these improves navigation, in turn conversion.

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FAST LOADING PAGE

Easier to say than done. Rule of thumb, make sure your landing page loads within 4 seconds. According to stats, 4 seconds is the average limit a visitor could bear. We are spoiled by choices, and you wont be considered if you ain’t fast enough.

SOLID CALL TO ACTION

We have been emphasizing since the beginning of the article, call to action, conversion. This could be an app download, a phone call, a purchase, whatever it is, focus on that primary objective. Don’t distract visitors with fancy sidelines. Trust me, we are very very very very easily distracted.

 So, what other tips do you have for mobile landing page success? Let us know in the comments below!

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GOOGLE Introduces “BUY” button

Many of us have been anticipating the “Buy” button, rumored by many authorities since months ago. It’s finally here now, after months of waiting. The new button packs plenty of features, ans we are here to discover the enhancements that come with it. This is going to be a short overview, since the feature is still new, without plenty of points to discuss.

Mobile shopping ad is something Google has been spending big bucks to develop, and to promote. Android is gaining a pretentious amount of the mobile smartphone market share, and its only logical for Google to leverage on such assets. Mobile shopping ads from selected retailers will now contain a “Buy on Google” option. BY clicking on the button it redirects you to the product page hosted by Google, complete the transaction with your purchasing information and you’re good.

However, this is only in the early experimental stage, which hopes to become another SEM hit in the marketing industry, especially for e-commerce sites. As of now, there are only very limited numbers of retailers being part of the experiment. The concept runs the same way like any other AdWords, or the literal name Pay per Click. Advertisers only have to pay for clicks on the shopping ads, and everything else free. Google is only responsible in hosting the products, and the advertisements. Retailers will still have to take charge in areas like customer communication, newsletter, delivery status etc etc.

Google AdWords Improvements

The “Buy” button isn’t the only thing that Google has pushed, with few other Google AdWords enhancements introduced.

  • Swipe to Reveal: Swiping on a Google ad carousel will now reveal more information about the products, such as price and availability.
  • Ratings and Reviews: Newly-designed shopping ads with product ratings and reviews will be shown if certain trigger words are contained in the query, such as “best”, “reviews”, “recommendations”, and so on.
  • Priority for Local Inventory Ads: LIA’s will now be shown first, when available, for local intent shopping queries.
  • App Deep-Linking: Ads from select retailers will now include links to view a product on their shopping app.

All of the above features apply to mobile ads only.

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